This bundle in the Department of Marketing and Entrepreneurship will give you the relevant digital skills demanded in advertising, content marketing, and social media marketing.

You will learn new advertising strategies and tactics that are grounded in digital technology platforms. You will understand the primacy of the digital experience in creating relationships between brands and their customers. You will experience how advertising has adapted to this new digital world by understanding how to deliver more value and relevance to customers through advanced analytics and audience segmentation strategies.

Hands-on real-world project work, experience with popular industry platforms (Google Ads, Google Analytics, Google Search Console, etc), and professional certifications give students in this bundle excellent career prospects.

Graduates are well-positioned for entry-level positions in digital/social media agencies and internal marketing teams focusing on digital advertising, content marketing, and social media marketing.

Career Possibilities 

  • Account Executive
  • Account Planner
  • Advertising Copywriter
  • Audience Engagement Manager
  • Brand Manager
  • Campaign Trafficker
  • Content Creator
  • Content Marketing Manager
  • Conversion Rate Optimizer 
  • Digital Ad Sales Analyst
  • Digital Campaign Development Director
  • Digital Campaign Manager
  • Digital Communications Specialist/Storyteller
  • Digital Customer Experience (CX) Specialist
  • Digital Marketing Director
  • Digital Marketing Specialist
  • Influencer & Brand Ambassador Manager
  • Marketing Analytics Manager
  • Marketing Strategist
  • Media Strategy and Planning
  • Paid Search and PPC Specialist
  • Product Manager
  • Search Engine Optimization (SEO) Specialist
  • Social Brand Strategist
  • Social Media Marketer
  • Social Media Producer
  • Web video producer

The Digital Advertising bundle pairs well with:

Writing, Visualization, Imaging, Video, Music
Savvy content creators - writers, designers, music producers, video producers, and photographers - will gain a marketable edge by adding the Advertising bundle to their IDS major.

Computation, Web Development
Advertising technology development is a booming market. Coders interested in understanding the relationship between code and business will benefit from adding the Advertising bundle to their IDS major.

Associated Student Organizations

AAF-UNI
The UNI chapter of the American Advertising Federation is an organization for students who are passionate about the future of the advertising industry. The group invites marketers, designers, writers, researchers, creatives, analysts,thinkers, producers, coders, strategists, and anyone thinking about a professional career in advertising, communications, media, or design.

Digital Collective
Geared towards student collaboration, creativity, experimentation, and job preparation, this organization helps creative and tech-savvy students meet each other across disciplines and learn about the professional expectations of digital industry jobs. The Digital Collective supports speakers, industry hops, and general networking. 

Digital Advertising Contacts

Prof. Matthew Wilson:  Matthew.Wilson@uni.edu