Communication Studies: Digital Media Program

The University of Northern Iowa Communication Studies Department is launching a brand new program, Digital Media.

The launch took place on Friday, March 30, 2017 in Lang Auditorium. Assistant Professor Phillip Hopper explained the event’s layout.  “The event started in Lang Auditorium then moved to the ground floor studio area, which includes the TV News Studio, the Sound Stage and the Interpreter’s Theatre,” he said. 

During the launch, student work was also featured. “We showcased student work from all three emphasis areas and most important the ways that these three areas overlap and intersect,” Hopper said. Additionally, there was a one-minute video contest judged by Hopper himself, David O’Shields and Rob Bauer, an alum employed by the local On Media Production Company.

The new digital media program will offer the following three areas of concentration: digital journalism, digital media leadership, and digital media production. The curriculum to support these three majors all relate to digital media. For Digital Journalism, the classes will teach the resources that are available in social media to produce stories that are newsworthy. Digital Media Leadership courses focus on using several media platforms to market and monetize content. Courses offered for Digital Media Production include introductory, intermediate, and advanced classes in video, audio, and interactive formations. “All courses emphasize creativity and innovation,” Hopper added.

The planning to launch the Digital Media Program has been in the works for a while. Hopper explained how UNI and the surrounding community began planning the event approximately one year ago, and it has been an ongoing process since then. Hopper also added that planning over the past year had been a challenge. “The biggest obstacle is keeping all the details organized in an event with so many moving parts,” he said. 

“We hope that students are as excited as we are about the potential for this new program and that the program will expand in the future,” Hopper concluded.