Digital Media Leadership Major

Leading the Innovation and Management of the Media Industry

The digital media Leadership program is preparing creative leaders for the challenges facing the media industry. The program offers a variety of cutting-edge courses, outstanding faculty, media industry events and internship opportunities that prepare students for careers in Iowa and beyond. Students develop media management strategies and entrepreneurial skills for producing, distributing, marketing and monetizing digital media content across platforms.

The digital media leadership major is part of the Department of Communication and Media’s digital media program. With concentrations in digital journalism, digital media leadership and digital media production, the program is a hub of creativity, collaboration and innovation.

Students and an instructor answering questions.


Students majoring in media leadership are eligible for renewable scholarships, made possible through the generous support of the Iowa Broadcasters Association.



The media leadership internship program offers broad exposure to the business of radio and television, emphasizing many managerial aspects, including sales and advertising relations, programming, marketing and promotions, financial issues, and Internet and social media initiatives.



Media leadership students participate each year in the National Association of Broadcasters Show in Las Vegas, attending industry panel discussions and workshops.


Find out More About Digital Media Leadership

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Contact us directly at:

Department of Communication & Media
326 Lang Hall
Cedar Falls, Iowa

Phone: (319) 273-2217

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