Digital Media Leadership Major
Leading the Innovation and Management of the Media Industry
The digital media Leadership program is preparing creative leaders for the challenges facing the media industry. The program offers a variety of cutting-edge courses, outstanding faculty, media industry events and internship opportunities that prepare students for careers in Iowa and beyond. Students develop media management strategies and entrepreneurial skills for producing, distributing, marketing and monetizing digital media content across platforms.
The digital media leadership major is part of the Department of Communication and Media’s digital media program. With concentrations in digital journalism, digital media leadership and digital media production, the program is a hub of creativity, collaboration and innovation.
Scholarships
Students majoring in media leadership are eligible for renewable scholarships, made possible through the generous support of the Iowa Broadcasters Association.
Internships
The media leadership internship program offers broad exposure to the business of radio and television, emphasizing many managerial aspects, including sales and advertising relations, programming, marketing and promotions, financial issues, and Internet and social media initiatives.
Events
Media leadership students participate each year in the National Association of Broadcasters Show in Las Vegas, attending industry panel discussions and workshops.
Find out More About Digital Media Leadership
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Contact us directly at:
Department of Communication & Media
326 Lang Hall
Cedar Falls, Iowa
50614-0139
Phone: (319) 273-2217
Email: cm-office@uni.edu
Three-year degree pathway
This major is offered as part of UNI’s Three-Year Pathway initiative, giving motivated students the opportunity to complete their bachelor’s degree in just three years by following a structured plan of study. This option is ideal for students who enter UNI with prior college credit (through AP classes and dual enrollment), as well as high-achieving students who are ready for an accelerated academic pace. Students must meet program eligibility requirements, including appropriate placement scores for some majors, and may transition to a traditional four-year pathway at any time. For more information, contact our department at cm-office@uni.edu